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Basso & Brooke, Obama & The Pre-Collection

Basso Brooke look 11

Although I wear a lot of black I’m a huge fan of print, so of course I’m partial to Basso & Brooke and I look forward to their collection each season. Bruno Basso and Christopher Brooke won the first Fashion Fringe initiative in 2004 and in 2005 they were nominated in the Best Newcomer category at the British Fashion Awards and they have been awarded the New Generation sponsorship for three years in a row. Basso & Brooke have shown in Moscow, Sao Paolo, Miami, Shanghai, Singapore, Busan and London. They have over 75 international stockists and now they are doing a pre-collection. Each season becomes more competitive than the last and buyers have turned their focus to the pre-collections. Of course it doesn’t hurt if Michelle Obama wears one of the pieces from your Spring/Summer 2009 collection at a recent White House reception!

Pre-collection has become more important with buyers, did this influence your decision to do a pre-collection?
B&B - Pre-collections are so important to offer the buyers an earlier delivery slot prior to the main collection, we wanted to find a balance between fantasy and reality, it gave us the opportunity to explore a more accessible and easy wardrobe for travel, parties, holidays. Stores thrive on constant turnover of new stock, and it’s what the customer wants.  During this economic period, it makes sense to offer more than just two sales periods per year. 

What inspired your collection?
B&B - For the prints we looked through microscopic natural prisms of colour and light in elements such as ice crystals & water to emulate an “effervescent” effect. The shapes for the collection, we looked at what has been successful for us in the past and offered new interpretations of these  - such as printed leggings (which we have offered since our first collection), classic Italian tailored jackets - reshaped for a younger, casual look with the inclusion of sportswear elements. Also T-shirt dresses, intricately cut jersey dresses and now an introduction of a vibrant new jeans line.


Basso Brooke look 2


Which garment do you feel represents this collection?
B&B - Look 20, a jersey/flesh tulle dress which is a collage of all of the prints of the collection cut in a deceptively simple way 

Basso Brooke look 20


You’ve been working as a team since 2003 - is it easy working together?
B&B - It is constantly inspiring to work as a duo, as there is always more than one viewpoint, and the cliché two heads are better than one is true, more ideas can come from two people.  Also, as we’re tuned into different parts of the creative process (myself fashion, and Bruno Graphic design), we have constant focus on our areas.

Will you be showing at London Fashion Week?
B&B - Yes of course, and is more exciting than ever right now, there is so much attention particularly this season as it’s the 25th anniversary, and many original London based designers are returning to show.

When will your website be expected to launch?
B&B - We’re working on it now.

Basso Brooke Obama



How important is having an internet presence for your business?
B&B - Internet presence in any form whether it’s through own website, stores, e-magazines, blogs is so important now.  You are offering a global visibility of what you are as a label.

What advice do you have for new graduates?
B&B - Vision, passion, hard-work and output, output, output - ideas are nothing if not put into practice. 

Favourite Ice cream?
BB-  Clotted Cream & Honey Comb 
CB - Whisky & Ginger

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