I’m always excited to see the new Elle Collections and of course I’m even happier when one of the designers I work with gets a mention in it. I also save it and use it as a reference. It’s one of the only magazines that review the fashion weeks that has an aesthetic all it’s own - it uses montage to great effect, and it’s more of an artistic impression of the astounding variety and diversity that happens all at once each fashion week - a lot of magazines just try to catalogue the shows and just end up looking like…catalogues! Elle Collections is different, though - every page has an artistic flare to it - like the amazing cover montage for this issue.
ELLE Collections is put together by a small team, approximately six people led by Lorraine Candy. The team works on the issue for 4 weeks, re-looking at every single show, comparing notes to plan the issue. Their ad/editorial ratio – 20/80, is so you don’t feel that the magazine is cluttered with advertising - having said that, I love looking at the ads. They are often just as important as trends on the catwalk. Elle Collections launched in A/W2006 as a biannual publication and they have a print run of 65,000.
Editor-in-Chief Lorraine Candy:
“I’m very proud of ELLE Collections, it covers the catwalk shows in a more comprehensive way than any other fashion magazine. Rob Ryan’s amazing tribute to Lee McQueen is a piece of beautiful art and the 8 page pull out of all the shows is a first for a news stand magazine. No other monthly has ever produced such a unique and collectable issue that looks and feels this good, you will want to keep it forever.”