Young fashion retailer Blue Inc is to launch its womenswear range online following a successful trial in store.
Blue Inc will also boost the number of stores carrying its womenswear range from 13 stores to 20 by August as the business presses on with its plans to generate 20% of total sales from the category.
Blue Inc head of merchandise Tim Lyall said: “We’re already tracking 25% ahead of where we wanted to be this year. We’re complete believers in the potential of online retailing.”
Lyall added: “We’ve been a men’s retailer for nearly 100 years so it would be wrong to expect to sell significant quantities of women’s clothing straight away but we’re very pleased with the progress so far.”
Blue Inc has 68 stores in the UK and plans to expand to 100 stores in the next two years.
E-commerce specialist Imano has been appointed to integrate the new offering into the existing Blue Inc website as the retailer aims to turn its website into its biggest turnover store within three years.