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Boohoo to sponsor 2012 Inside Soap Awards

Online fashion retailer has announced it is to be this year’s sponsor of the Inside Soap Awards. will partner with consumer magazine Inside Soap on a three month campaign to promote the awards across print, online and social media. The partnership kicks off with a launch party on 9 July in Manchester and will culminate at an awards ceremony in London on 24 September. Awards up for grabs include best actor, best newcomer and best soap.

CEO of, Mahmud Kamani said of the partnership “We are delighted to be partnering with the Inside Soap Awards. has always had a strong celebrity following, so the event is a great brand fit for us.”

Earlier this year made a move into the menswear market launching a menswear line on the site in March 2012.


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