Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Boxfresh hunts for marketing boss with global background  

Streetwear brand Boxfresh is on the hunt for a new head of marketing after the departure of marketing manager Matt Winton.

Managing director Daniel Morris said he was looking for someone who can “lead Boxfresh’s marketing strategy both in the UK and overseas.” He added: “We want someone who understands lifestyle brands and the link between brands and music to reflect the brand’s heritage. We need someone who is both strategic and tactical.”

The ideal candidate would have international experience and the ability to adapt the brand to local markets, he said.

Sales at parent company Pentland Group climbed 14.5% to £1.3bn for the year to December 31, 2010, with sales at Boxfresh tripling over the period including a 28% rise in wholesale sales across Asia-Pacific and Latin America.

Morris said the head of marketing’s initial priority would be to focus on the “UK, Germany, Scandinavia, Benelux and France”, adding Asia to the remit in due course. The role will be based in north London.

Morris said Boxfresh’s sales are split 40/60 between the UK and overseas. He added: “We’re looking for someone who understands the new positioning of the brand at the more contemporary end of the streetwear market.”

The contemporary direction of the brand across its clothing business – Boxfresh also offers footwear, which Morris said has “always been at that [contemporary level]” – was unveiled for autumn 11, after the appointment of head of menswear Gavin Skelton earlier this year.

Operating profit at Pentland Group rose 38.5% to £110m over the 12 months to December 31, 2010.

It is unclear whether Winton has another role to go to.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.