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Brand Alley sees 20% sales increase in first half

Private sales etailer Brand Alley has posted a 20% rise in sales growth for the first half of its current financial year as the wet weather helped to drive sales.

Revenues for the half-year period grew to £14m while across the site, the average basket size increased by 21% to £76.

“We are reaching a critical point in our growth heading towards a profitable business with strengthening margins and the best variety and quality of sales for our loyal customers,” said Brand Alley chief executive Rob Feldman.

Brand Alley launched a mobile version of its site in February, with sales from mobile anticipated to account for 20% of the etailer’s revenue this financial year.

According to the etailer launch of its mobile site has seen the rise of a new breed of shopper, which it refers to as a “commuter shopper” who is making purchases between 7am and 9am on their way into work.

It added that those shopping using tablet devices are its highest spenders.

“We now see strong growth coming through mobile with many customers shopping on the site on their way into work to avoid missing popular sales,” said Feldman.

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