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Brands and buyers give Micam thumbs up

Brands have reported a quiet but businesslike autumn 14 edition of Micam, with both international and domestic buyers placing orders at the Milan tradeshow.

Some exhibitors said the show was quieter than previous seasons, but the mood was generally optimistic with some businesses reporting good trade.

There was a large British contigent, with the British Footwear Association taking a record 81 British brands to the event.

Superdry had a busy start to its debut at the fair with a mixture of European distributors, agents and accounts from Eastern Europe and Asia visiting the stand. UK key account and international retail manager Ben Read said: “Footwear is a real growth area for us and we’re really excited to be here. We’re expecting great things to come from the exhibition.”

Andrew Corey, sales director at premium brand Loake, said: “Trade has been buoyant. We’ve had the best start to any show we’ve ever exhibited at. We’ve had a lot of Chinese, Japanese and Russian buyers. It’s our biggest show and being an English heritage brand has definitely helped draw international buyers to the stand.”

British label Northern Cobbler also saw a large number of international visitors this season. “We’ve had a lot of Japanese buyers as well as major American department stores including Barneys and Bloomingdales”, said founder and creative director Steffan Safhill.

However Peter Youell, managing director of the UK and Ireland for Sketchers, said: “It has been a bit quieter this season but trade has been consistent since the show opened on Sunday. The majority of our customers feel that they are through the worst and that feel good factor is definitely on the rise.”

Buyers from Clarks picked out classic styles exhibited by womens footwear brands at the fair, particularly pointy toe court shoes, equestrian riding boots, and chunky heels as being strong looks.

Jenifer Lewis, junior range manager at Clarks, said: “It’s been a great show for us. We come here to buy into our close to market range and the classic shoes have been really strong across the board for autumn 14.”

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