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Brands optimistic despite slow start at Micam

Footwear brands are optimistic that Micam will be a good order-writing show despite a quiet start to the autumn 14 event

The mood was positive as the gates opened at the Fiera Milano Rho on Sunday March 2. However some brands found footfall was down on the opening day of the event, which is traditionally a popular day for Italian buyers.

Mark Husted, sales director at Base London, said the show was “quite quiet” compared to previous seasons.

“It has been quiet for a Sunday, we’ve seen a few French and Belgian buyers so far. There are usually lots of Italians here but it has been a bit slow. Let’s hope it picks up, it’s usually a really good show for us.”

Emiliano Spagnoli, product manager at Italian casual footwear brand Yu, expected trade to pick up as the event continued, saying Micam was an “essential order writing” show for buyers.

“All season customers visit the stand and say I’ll see you next time. It starts at Pitti Uomo in January but Micam is one of the last shows so buyers will be back to finalise and write orders here,” he explained.

Silvia Romero, production manager of Spanish footwear brand Bow-Tie, was also optimistic. “We have been coming to Micam for five years now and the Sunday is always a bit slow. We have seen a few a few Italian accounts but mainly German, Japanese and Korean buyers,” she said.

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