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Brands shortlisted for House of Fraser Oxford Street pop-up

Twenty brands have made it onto the shortlist to be featured in a pop-up shop at House of Fraser’s flagship store on Oxford Street, as part of a competition run by the Great Retail Revival Foundation.

Participants were asked to submit a two to three minute pitch video introducing themselves and their retail proposition to The Great Retail Revival Foundation and HoF. Shortlisted names include dD by Daniella Georgiou, shoewear brand CLEO B, Lexie Sport, and Kuku Big Bag.

Ten winners will get spots at a new pop-up shop in the Oxford Street store and on the HoF website from 8-26 May this year. At the end of the pop-up on May 27, one brand will be chosen to retail at HoF for a year online and will be considered for an in-store concession.

The full list of shortlisted brands is as follows:

1.    Rockabye-Baby

2.    CLEO B

3.    Skribbies

4.    Artist of Makeup - Zukreat Cosmetics

5.    BeachHeart Swimwear


7.    Lexie Sport

8.    Cocorose London

9.    dD by Daniella Georgiou

10. SWIG Hip Flasks

11. Alison at Home

12. Gretchen

13. Joulberry

14. Love your Look

15. Merci Maman Pers

16. Mona Mara

17. Kuku Big Bag

18. SquidLondon

19. Kate Moby

20. Rebecca Torres

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