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Brand showcase: Panache Lingerie

Panache, the Sheffield-based, family-owned D+ lingerie brand, has been designing and producing beautifully crafted lingerie for almost 40 years.

For spring 18, Panache introduces new styles that create a feeling of laid-back luxury throughout the five Panache collections. New additions such as the Andorra Wireless bra add a comfortable yet feminine option to the much-loved favourite. The range embodies an eclectic, colourful theme with pink hues featured across the line with touches of muted blue tones, and sunshine-ready statement animal prints that create a luxuriously laid back style.

Panache Swim takes a new direction with fashion-forward shapes and on-trend prints inspired by global travel. New for this season is the stand-out Ceylon bikini, featuring a bandeau shape with a luxe Guipure lace motif added against a sheer high neck, perfect for posing poolside as well as providing full support for size-D-to-K busts.

Panache Sport’s award-winning stylish sports bras are crafted for fit and styled to support. The Painterly-print Wired Sports Bra takes inspiration from 1990s prints, while the grey/mango colourway Sports Bra is perfect for adding a pop of colour to any gym kit!

Find Your Fit with Panache

This summer, Panache’s exciting new campaign calls upon women all over the world to get fitted for their very own “wow” moment.

Panache is famous within the lingerie industry for not only delivering beautiful garments, but also creating bras that fit as though made to measure. That “wow” moment a woman gets when she is fitted with a Panache bra for the first time and realises that her bra can make her feel more confident and look fantastic is what makes Panache special.

‘Find Your Fit’ focuses on the importance of being fitted regularly, as women’s bodies change throughout the different stages of womanhood and the right size bra can have a huge impact on a woman’s life.

Latest Panache research shows that almost half of women have never had a professional bra fitting because they feel shy or worried about being fitted.

Allison Hawkins, a professional bra fitter, is fronting the campaign for Panache. She comments: “Many women don’t realise why it’s so important to be fitted, but it can make all the difference to confidence and feeling great. Find Your Fit is the perfect campaign to break down the barriers to being fitted and to show women how beautifully fitting lingerie can also be pretty, fashion-forward and feminine as well as providing great support”.

Please speak with your Panache representative to take part in the Find Your Fit 2017 campaign.

Find out more about the Find Your Fit campaign here:


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