Burberry has unveiled a 3D marketing campaign that allows users to personalise its heritage scarf design and play with it on the big Curve screen in London’s Piccadilly Circus.
The luxury brand has partnered with technology company Nova, part of the film company DreamWorks Animation, to create the interactive campaign.
Up to five users at any one time can choose their favourite Burberry scarf, monogram it and then see it appear on the screen, making it move on demand with the motion of the phone.
Shoppers then have the option to buy the monogrammed scarf online or will be directed to the nearby flagship store on Regent Street.
The campaign launched today and will run until December 31.