Pentland Brands, the British family-owned business behind global brand names such as Speedo, Mitre, Canterbury and Berghaus, has acquired cycling apparel brand Endura for an undisclosed sum.
The Endura business will continue to be based in Livingston, Scotland and founders and directors, Jim McFarlane and Pamela Barclay, will continue to lead and manage the day-to-day business. Pentland said the investment will support Endura’s ambition to expand distribution and reach more consumers within the cycling apparel category.
McFarlane said: “Pentland stands out as an exceptional home for Endura. The innovation opportunities and shared vision of manufacturing in Scotland that could extend to other Pentland brands in the future, are both hugely exciting prospects to me.”
Pentland Brands chief operating officer Chirag Patel said: “We have a strong track record of nurturing brands that people love, so Endura is a great addition to our portfolio - we believe it has huge potential. We’re both family owned, so we understand the importance of people and culture, and our brands focus on innovation and bringing disruptive ideas to market.”
Founded in Scotland in 1993, Endura is worn by road, mountain bike and triathlon teams and riders.