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Brandwatch: Peter Werth accessories

Clarity of vision distinguishes the brand’s more grown-up accessories range, says Ian Wright.


Wholesale prices £5.60 to £80


Telephone 020 7580 6393

Peter Werth has done accessories for a while now, but it wasn’t until autumn 12 that it really started taking them seriously. According to Peter Lynes, the brand’s managing director, the range was “redefined and launched with authority”, creating a proper “Peter Werth accessories line rather than accessories with a Peter Werth logo on them” in the process. It looks like this strategy has worked, because while the last two seasons have been a major step in the right direction, its third collection has seen the brand really get into its stride, with an offer that is a lot more grown-up, refined and better finished.

It is Peter Werth’s biggest accessories range to date, as wool and silk ties, knitted scarves, cufflinks and tie pins all join the range of wallets, bags, belts and socks. Document and iPad cases also feature, the most successful of which boast a rich brushed leather brown woodgrain-effect finish. These styles look particularly good as the silhouettes and shapes Peter Werth has developed are a lot cleaner than before, allowing the patina to take centre stage. Everything is neater and more considered than in previous seasons, which gives the collection a sense of clarity and quality - the aforementioned leathers are complemented by great meltons across bags and neat flecked finishes and decent hardware.

This idea of heritage is tempered by the simple shapes; taking the products away from the earnest and towards something far more modern is a sensible move, considering the Peter Werth man is more likely to order a flat white than orienteer up a sharp incline. There aren’t enough brands that do the professional-with-personality thing well, particularly not at as accessible a price point as this collection. What’s more, there are
no minimums, making stocking the brand both a no-brainer and Werth every penny.

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