Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Brandwatch: Spring 14’s women's youth brands - Supremebeing, Lashes & Wondaland

Eclectic, playful, affordable - here are three spring 14 collections that have caught our eye in the women’s youth market this week.


For spring 14, Supremebeing has ventured down an eclectic route. “We wanted to capture the irreverent attitude, exuberant nature and tribalism of youth,” says creative director Yoc; unexpected fabric juxtapositions such as lace applied to short shorts and disjointed details such as high-low hems bring this to life. A soft palette of hazy blues, warm whites and olive is countered by burnt orange and bright yellow, across chiffon, denim and cotton twill.

Wholesale prices £10 for a belt to £80 for heavier outerwear

Contact 01223 873359


“Fun neon flecks, tropical florals, and contrasting sheer pastels with neons are just some of the things to expect,” says Lashes brand manager Sarah Kent of its spring 14 offer. Velvets and waffle fabrics add texture to a vibrant range, with flirty cut-out sections and nipped-in waists adding a sense of playfulness. “Patterned co-ordinated sets and the brand’s signature cutesy dungaree playsuits have sold well so far,” adds Kent.

Wholesale prices £13 for a top to £45 for a statement dress

Contact 020 8809 4432


Designer Alice Keswick’s Wondaland has seen in some changes for spring 14. In order to offer a more affordable price point, the label is working with synthetic fabrics, including poly georgettes, viscose and cottons, alongside its usual higher-end silks and velvets. Popular among buyers this season is the orchid zig-zag print on woven crochet, worked across feminine dresses and shorts. Keswick also told Drapers the brand has honed its tailoring, with some more structured jackets and T-shirts on offer.

Wholesale prices £30 for shorts, £35 for a blouse to £80 for a maxi dress

Contact 020 7434 4050

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.