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Brandwatch: Spring 14’s women's youth brands - Supremebeing, Lashes & Wondaland

Eclectic, playful, affordable - here are three spring 14 collections that have caught our eye in the women’s youth market this week.

Supremebeing

For spring 14, Supremebeing has ventured down an eclectic route. “We wanted to capture the irreverent attitude, exuberant nature and tribalism of youth,” says creative director Yoc; unexpected fabric juxtapositions such as lace applied to short shorts and disjointed details such as high-low hems bring this to life. A soft palette of hazy blues, warm whites and olive is countered by burnt orange and bright yellow, across chiffon, denim and cotton twill.

Wholesale prices £10 for a belt to £80 for heavier outerwear

Contact 01223 873359

www.supremebeing.com

Lashes

“Fun neon flecks, tropical florals, and contrasting sheer pastels with neons are just some of the things to expect,” says Lashes brand manager Sarah Kent of its spring 14 offer. Velvets and waffle fabrics add texture to a vibrant range, with flirty cut-out sections and nipped-in waists adding a sense of playfulness. “Patterned co-ordinated sets and the brand’s signature cutesy dungaree playsuits have sold well so far,” adds Kent.

Wholesale prices £13 for a top to £45 for a statement dress

Contact 020 8809 4432

www.lashesoflondon.com

Wondaland

Designer Alice Keswick’s Wondaland has seen in some changes for spring 14. In order to offer a more affordable price point, the label is working with synthetic fabrics, including poly georgettes, viscose and cottons, alongside its usual higher-end silks and velvets. Popular among buyers this season is the orchid zig-zag print on woven crochet, worked across feminine dresses and shorts. Keswick also told Drapers the brand has honed its tailoring, with some more structured jackets and T-shirts on offer.

Wholesale prices £30 for shorts, £35 for a blouse to £80 for a maxi dress

Contact 020 7434 4050

www.wondaland.co.uk

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