Bread & Butter confirmed that this week’s event would be its last in Barcelona, but refused to confirm that the show would head back to its roots in Berlin in July.
Speculation at this week’s Bread & Butter put Berlin as firm favourite to host July’s event. If the show does indeed head back to Berlin, where it was held before it moved to Barcelona, it is likely to be held in Tempelhof airport. The airport is no longer in use.
Bread & Butter director Karl-Heinz Muller repeatedly refused to confirm Berlin as the new host city at a press conference held at the Barcelona event this morning. He said it would be “inappropriate” to talk about the future location of the show. He said: “That would be like talking about your new girlfriend or bride in the house of your old girlfriend.”
Muller thanked Barcelona where he said the show had “grown up” and said there would be an announcement within days confirming the new location. He added that the new site was a similar size to the Barcelona site and confirmed that the show would remain in Europe.
He added: “Bread & Butter does not like the fashion capitals like Paris and Milan. We like cities with an urban culture.”
He said it was time for a change to the show to keep it fresh: “The market is king. The market leads us and guides us.”
Separately, Bread & Butter said that it had had 60,000 visits during the first two days of the fair.