Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Bread & Butter preview

Preppy looks, rips and stains on jeans, bicycle polo uniforms and futuristic, glamorous styles are among the trends visitors to the Berlin trade show can look forward to seeing next week.


Replay’s autumn 10 collection centres around dark, intense denim washes and special effects, with its denim heritage spilling out into other

product categories such as denim outer layers used on quilted jackets and denim fans as pleats on mini skirts. For men, flame effects, rips and subtle stains give a rugged look to jeans, while checked turn-ups add humour. Fits include the new straight vintage, with loose leg and crotch and a slightly higher waist. For women, three-dimensional effects with stains are significant, as is the skinny fit. Tops are close-fitting, with classic fabrics matched with technical ones, such as nylon and denim jackets.

Replay will show its collection in the Denim Base on stand D20

Tel: 00 39 04 23 92 51


‘Collegiate meets urban sports’ is the tag line behind Chunk’s autumn 10 offer. The range continues to be inspired by Chunk’s involvement in the world of bicycle polo, with key styles such as long-sleeved polo shirts and classic preppy outerwear. Fans will appreciate the attention to detail, in rich shades of claret, tartan green, classic marls and neutrals. Fabrics include loop-back jersey fleeces, mid-weight piqués and chunky waffles. Key pieces include a washed 12-gauge cotton knit cardigan with engineered contrast stripes and towelling appliqué collegiate detailing; a long-sleeved jersey bike polo featuring customised placket detail; and a crew-neck sweat with contrast stripe and appliquéd detail on the sleeve and ‘Americana’ graphic on the chest.

Chunk will present its range in the Sport & Street hanger at stand S.16.1

Tel: 020 8885 5772


The second season for Freesoul at Bread & Butter offers up a chic yet rugged aesthetic with checked fabrics, slouchy sweat pants, oversized and patchwork tops and vintage-washed tapered jeans. Skinny and slim fits are once more important for Freesoul denim. Darns, spraying, light washes that produce a white brushstroke effect, silicon and leather effects are all present. The rest of the range features interesting additions such as carbon-plated material on jackets and outerwear, which help the garment fade with use and enhance the vintage effect, while a yarn produced using special twisting techniques accentuates an uneven look in some garments.

Freesoul will be on stand D31 in the Denim Base

Tel: 00 39 04 45 30 64 00


Pop star Prince is recognised as a fashion icon in Baby Phat designer Kimora Lee Simmons’ autumn 10 collection, called Purple Rain. Studded lilac leather bomber jackets, ruffled white blouses, sequined cropped jackets, layered mini skirts and bejewelled oversized tank tops all feature in an offer which focuses on glitter glam and bondage punk. Other pieces from the US denim brand, which launched in the UK last season, include futuristic sequined silver flutter-sleeved tunics dipped in plum, multi-strand jewelled tanks with fringe details. Other details include studded embroidery, splash patterns and sexy cut-outs.

Baby Phat shows in the Style Society hall on stand 4.8

Tel: 00 1 212 626 8473


Lee will show its 101 and Archives ranges for the first time at Bread & Butter following a successful return last season after a three-year absence. 101 is inspired by the slim rider jean from the 1940s, which is new to the collection and comes in a white selvedge indigo bio-cotton. Denim shirts also look to the past and there are two new blue styles and one new black wash. The blanket-lined storm rider jacket comes with a sherpa lining for autumn 10. Tops focus on chambray, heavy knits and checked shirts.

Lee will show in the Lock hanger at booth L2

Tel: 0845 600 8383


Now into its fourth season showing at Bread & Butter, Danish brand Selected Homme offers up an architecturally inspired collection for autumn 10, featuring artistic, graphic prints combined with a slick and smart aesthetic. Heavy knits feature strongly in grayscale colours shot through with red and plum shades, while the denim collection focuses on flannel checks alongside rock ‘n’ roll vintage looks on faded T-shirts emblazoned with gig poster and skull prints inspired by the alternative styles of east London’s Brick Lane area.

Selected Homme will show alongside its sister brand Selected Femme in the Urban Superior Women Hall

Tel: 00 45 99 42 32 00


Young fashion brand Henleys will showcase both its men’s and women’s collections and will also introduce a footwear range comprising hi-tops and plimsolls featuring signature Henleys branding. The clothing on show will include the minimally branded Project Deluxe range, designed to attract a slightly more mature consumer, the graphically strong Premium collection, and the Luxury Sporting Goods range, which looks to Henleys’ collegiate roots for inspiration.

Henleys is on stand D29 in the Denim Base

Tel: 0161 236 7322

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.