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Bread & Butter ups exhibitor prices for spring 13 edition

Streetwear trade show Bread & Butter Berlin will increase exhibitor prices for its spring 13 edition, with the cost of floorspace rising 5.5%.

According to Bread & Butter president Karl-Heinz Müller, the cost of exhibiting next season has risen from €360 (£300) per square metre to €380 (£317) per square metre.

“That’s quite a significant increase at a time when everyone is looking at their budgets,” said Graeme Nichol, sales director of footwear brand Feud London.

As a result of the price increase, the managing director of one young fashion brand said he was yet to decide whether to show in July.

A spokesman for several brands which exhibit at B&B added: “This will prompt conversations about whether brands are going to take smaller stands. People are going to start asking if they need to do this show anymore, or if they should look at scaling back their stands.”

Müller hit back, adding that more than 70% of bookings for the next edition, from July 4-6, had already been made. “You are talking about an increase of about €200 (£166) for a small brand that has a 10 sq m stand, which isn’t much at all,” said Müller. “We have kept our prices stable for the last three years but we need to make sure we cover our costs as well.”

Denim brand Replay told Drapers it had no plans to return to B&B after missing last season’s show – other absentees included Diesel, Gio-Goi  and Religion. UK country manager Jason Eames-Illingworth said:

“The strategy is the same. We believe we can achieve what we want to achieve with the accounts that we do in this country”.

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