The British Fashion Council’s international showcase, ‘LONDON show ROOMS’, returns to Los Angeles today, showcasing some of London’s established and emerging fashion talent.
Taking place from 13-15 March at Los Angeles’s Ace Gallery, the second LA showroom links the designers with the US’s west coast buyers, stylists and members of the press. It will present a selection of BFC/Vogue Designer Fashion Fund-shortlisted designers and Fashion Forward alumni, including Louise Gray and Mary Katrantzou.
Other designers taking part include E Tautz, Jonathan Saunders, Marios Schwab and Roksanda Ilincic, while the ‘ones to watch’ section features David Koma, Holly Fulton, J W Anderson and Michael van der Ham.
Last October, the inaugural LA showcase was attended by key North American buyers, such as Saks 5th Avenue, Max Field and The Bay, Canada, and the BFC is expecting a similar calibre of buyers this year.
Launched in 2008 in Paris, the LONDON show ROOMS project aims to boost British designer exports and develop their profile and business opportunities in international markets. It has already featured showrooms for women and menswear collections in Paris, New York, Hong Kong and LA, with plans for expansion into mainland China later in the year.
According to BFC chief executive Caroline Rush, response to the first LA showcase was “overwhelming”. “We’re delighted to be returning to LA,” she added. “The participating designers and the standout collections that they showcased on the London catwalk last month will be available to view during one-to-one appointments. We aim to further develop their profile on the west coast through media coverage and build their relationships with press, stylists and retailers.”