Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Burberry files trademark violation lawsuit

Burberry has filed a patent violation suit against a Korean underwear manufacturer SBW over copying the brands’ trademark check pattern.

The British fashion house, which filed the suit with a Seoul court, said SWB’s Try underwear was in violation of Burberry’s trademark and the company will seek 100 million South Korean Wons (£56,488) in compensation.   

A spokeswoman from Burberry told Drapers: “As a global luxury brand, Burberry considers the protection of its trademarks vital to the health of its business and brand. Burberry protects both its brand and its customers by defending its intellectual property rights and will always act against the abuse of its trademarks.”

Burberry has engaged in 10 civil lawsuits with South Korean courts since 2011 over the check pattern and won all cases.

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.