Burberry has filed a patent violation suit against a Korean underwear manufacturer SBW over copying the brands’ trademark check pattern.
The British fashion house, which filed the suit with a Seoul court, said SWB’s Try underwear was in violation of Burberry’s trademark and the company will seek 100 million South Korean Wons (£56,488) in compensation.
A spokeswoman from Burberry told Drapers: “As a global luxury brand, Burberry considers the protection of its trademarks vital to the health of its business and brand. Burberry protects both its brand and its customers by defending its intellectual property rights and will always act against the abuse of its trademarks.”
Burberry has engaged in 10 civil lawsuits with South Korean courts since 2011 over the check pattern and won all cases.