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Burberry launches first UK kidswear store

Burberry has opened its first kidswear standalone in the UK in London’s Westbourne Grove.

The 921sq ft store stocks Burberry’s entire kidswear collection, including its babywear range, as well as acccesories for kids.

The store was designed by Burberry creative director Christopher Bailey and features fumed oak doors, trench walls and white high gloss lacquer furniture with dark chrome fittings.

Burberry opened its first dedicated kidswear store in Hong Kong a year ago. It also has kidswear shops in the US, Turkey, Dubai and Kuwait.

The Burberry kidswear store in Westbourne Grove is the luxury label’s sixth store in the UK.

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