Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Burberry motors on spring 11 sales

Strong sales of menswear, accessories and kidswear aided double-digit sales growth at Burberry across both retail and wholesale for the three months to June 30.

Total revenue over the period grew by an underlying 34% to £367m with double digit growth across all regions and categories.

The European region saw revenues rise by 21% to £107m, with the Asia Pacific region seeing a 67% jump in revenues due to continued expansion in the area.

Sales at Burberry’s retail division climbed by 49% to £245m, with outerwear and large leather goods contributing nearly half of mainline growth. The brand’s Burberry Prorsum and London lines “outperformed”, resulting in double-digit average selling price increases.Like-for-like retail sales (excluding China) rose by 15%.

Men’s tailoring and accessories, footwear and kidswear fuelled the growth within the wholesale division, with underlying revenues jumping 11% to £95m. The brand said due to higher than expected in-season orders wholesale revenue would likely increase by a high teen percentage in the first half.

Total licensing revenue in the first quarter increased by 6% on an underlying basis.

Burberry chief executive officer Angela Ahrendts said she was pleased with Burberry’s start to the year. She added: “Our exceptional team continues to capitalise on our unique British and outerwear heritage, develop our global retail presence and employ innovative digital technology, specifically marketing to the younger luxury consumer.

“While mindful of global macro challenges and increasingly tough comparatives in the balance of the year, we remain confident in our strategies and will continue to invest to drive profitable growth.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.