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Burberry plots expansion in Saudi Arabia

Luxury British heritage brand Burberry is to enter Saudi Arabia as part of a joint venture with retail group Fawaz Abdulaziz Alhokair.

Burberry, which will benefit from a boost to consumer spending in Saudi Arabia following King Abdullah’s package of handouts to relieve social pressures, has stepped up its expansion plans including a notable step up in the UK..

As reported in Drapers (March 25) Burberry has snapped up a string of high profile London leases and will open “super flagship” stores.

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