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Young Fashion Indicator, April 12 2014

What’s selling now in the world of young fashion?

Women’s

  • Caroline Smith Supervisor, The Image in Oban, Argyll

“Bench tops and TFNC dresses are our top sellers. Surprisingly, customers are still keen on the dark-coloured Bench tops at the moment; they’ve sold particularly well all week at about £25. Our TFNC dresses (£55) are popular too; customers love the style and range of colours. In terms of footfall, we rely on our regular customers and the locals who walk past the shop window, so advertising isn’t necessary for us at the moment.”

  • Stefania Marinelli Supervisor, Boutique Planet in Bedford

“We have two top-selling brands, White Stuff and Superdry. White Stuff A-line denim skirts (£45) sell well because they pull off the smart look and they’re not too short, so suit all ages. Superdry basic T-shirts (£20) sell all year, they’re often at the top with our other bestsellers. We don’t venture into new brands as our current brands do fairly well; our customers know what they want and where to get it.”

“Our top-selling brands are Closet and Vero Moda. Closet dresses are good for summery days at work; they’re floral and sell between £45 and £50. Also good for summer are the bright coloured Vero Moda tops, which are affordable at only £20. We occasionally try to engage shoppers through social media, although we don’t always rely heavily on it unless we have a Sale on.”

  • Alina Moskal Supervisor, Lilly Bling in Whitechapel, London
  • Adriana Green Owner, Scarecrow Boutique in Crouch End, London

“Yuki crossover knits at £55 and Rinascimento ruched pencil dresses in all colours at £59.99 are our bestsellers. We are also constantly doing well with hats and accessories. The trend we’ve noticed is that our customers want easy-to-wear pieces that they can dress up and down, and price is an important factor too. Business is slowly picking up, but I know for many it’s still a struggle. We’ve noticed more and more shops on Sale, which is not a good sign. Much of Crouch End is on Sale now, so it’s tough to compete with this.”

  • Darren Spencer Owner, Jazz Clothing in Grimsby

Religion

Religion

“We sell Religion tops at between £45 and £60; they’re sheer, summery and very popular. Fred Perry cotton dresses are also one of our top-selling items at the moment. Customers are especially attracted to the nautical colours and they sell for £60. It’s tough to constantly introduce new brands onto the shop floor, but we do occasionally try to keep things fresh for our customers.”

  • Katie Pugh Manager (ladieswear), Hope Men’s & Ladies’ Clothing in Aylesbury, Buckinghamshire

“French Connection is very much in demand at the moment, particularly the pale pink vest tops (£22), and these have only been in stock for the past four weeks. Our summer stock is picking up slowly but surely, although footfall in March is usually quite quiet. Fingers crossed for warmer days.”

Men’s

  • Dave Robins Manager, Rogue in Bexleyheath, southeast London

“G-Star pastel T-shirts sell from £30 along with Antony Morato jackets at £145 and T-shirts at £30. Both of these brands are doing great, but at the moment we’re trying to look at our product mix and bring in new brands such as Native Youth for spring 14. The brand does a full range of jackets, jerseys, polos and tracksuits and has had a positive response so far.”

  • Sancha Crayton Manager, Cube in Lytham St Annes, Lancashire

“Remus Uomo tailored blazers at £175, and Hilfiger Denim coral-coloured knitwear for £70 are our top sellers. We try to refresh our product mix quite often - this year we’ve already added six new brands for men and women: Camel Active, SuperTrash, Gas, Geox, Jack Murphy and InWear.”

“Farah Vintage and Luke short-sleeved shirts are both very popular. Farah has coloured shirts across the board retailing at £55, and Luke shirts retail at £65. Our end-of-year figures show we’re 10% up from this time last year, which is very good news.”

  • David Finlay Manager, Elements in Norwich
  • Bobby Soni Manager, Best Jean Co in Barnsley

Farah Vintage

Farah Vintage

“Farah Vintage polos (£35) and Duck and Cover light-coloured, long-sleeved knitwear, which retails from £55 to £65, are both our top sellers. We are considerably quieter compared with last year, although we are starting to look into advertising online at the moment. Hopefully we can gain more exposure through this, but in the current climate it’s hard work.”

  • Milan Ram Manager, Lizard in Richmond, Surrey

“We’re getting a good reaction to the striped Paul Smith shirts which are retailing at £110 and also Edwin jeans, particularly the Ed-55 cut at £145. We’re a little busier as we’re coming into the summer now, and we’re also venturing into the world of social media where we try to update our followers on new Sales or lines every two to three days.”

  • Julie Collins Owner, The Junction in Corby, Northamptonshire

“Religion’s ‘London’ print T-shirts at £35, Lyle & Scott T-shirts at £35 and button-down Luke shirts at £70 are our most popular products. Our male customers love these brands and they very much like to buy the brands that they know.”

  • Joann Johnstone Operations Director, Zee & Co in Loughton, Essex

“Stone Island and Hugo Boss are our best-selling brands right across our five Zee & Co stores [Loughton, Maidstone, and London stores Roman Road, Ilford and Islington]. The Stone Island navy and olive overshirts (£225) have been in store since January and are hugely popular, followed by the Hugo Boss navy and royal blue Firenze polos retailing at £79.”

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