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30 Under 30: Daniel Murray

Co-founder, Grabble.

Daniel Murray

Daniel Murray

Growing up in family business Sidney Murray, a womenswear manufacturer, like most young people Daniel Murray decided to go against the grain - and went into advertising.

He held various advertising roles, and in his spare time set up playing card advertising platform Deal 52 in 2012, which drew in a profit, and later that year also devised daily deal site Grabble, which received 40,000 sales in the first month.

However, he was disenchanted with advertising and wanted a change.

“There were many small retailers who were deep discounting because they couldn’t afford marketing, and didn’t have data feeds that were so required by the industry,” says Murray. “So I had an idea of creating a piece of technology that would scrape any ecommerce website, taking their products off their site, and getting them into ours in collections to help them do creative content marketing, and so the idea of the ‘Grab button’ was born in 2013.”

The result was again called Grabble - “because we liked the idea of grabbing” - and it has attracted big names including Topman, Miss Selfridge and Net-a-Porter, who use it for their content marketing on social media.

It’s not just Drapers recognising him. He won the Shell Livewire Young Entrepeneur of the Year award in 2014. Though this is better, obviously.

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