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30 Under 30: James Linsell

Senior merchandiser, Burton Formalwear.

James Linsell

James Linsell

No task is too much for James Linsell. “What I like is that when things aren’t right he takes it on the chin and comes back stronger,” says his line manager and head of merchandising Mo Sriskantha. “He has brought so much energy and passion to the business, combined with a vision of where he wants to take his departments. He knows how to make money and listens to advice but always has the brand at the forefront of his mind.”

Linsell studied Business Management at Brunel University and graduated in 2007. He immediately joined the Tesco head office management scheme, where he completed placements in its ecommerce marketing and the F&F marketing and PR teams.

His first permanent role was as a graduate trainee merchandiser, progressing to assistant merchandiser for men’s knitwear and jersey within a year. Just two years later, aged 23, he became merchandiser for formalwear.

Keen to progress quickly, he asked his head of merchandising for more responsibility and took on additional departments. He was promoted to merchandise planning manager two years later, before moving to Burton two and a half years ago.

He joined the Arcadia brand at a pivotal time following the transition of Burton Suits from concession to an own-buy proposition. Together with buyer Alexia Brown and senior designer Steve Cheung they view it as a new business, looking at all aspects from sizing to the trading calendar and suppliers, and have enhanced its credentials as a formalwear destination.

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