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30 Under 30: Kelly Duparcq

Concessions team leader, Bonmarché.

Kelly Duparcq

Kelly Duparcq


From her first retail job at 16 to becoming a store manager aged 18, there is no stopping Kelly Duparcq. Starting out as a Christmas temp aged 16 at fashion retailer Pilot in 2003, Duparcq secured a permanent position that December after being named ‘best sales colleague’ in-store. By May 2004 she started training to become a supervisor while studying for an NVQ in retail customer service.

A year later Duparcq made the move to full-time supervisor at footwear chain Barratts, and within six months was appointed assistant manager. Aged 19, she became Barratts’ youngest store manager, with her Swindon shop winning best overall key performance indicators in 2006.

A stint as assistant manager of the Famous Footwear concession in 2007 within House of Fraser in Swindon preceded a move to Bonmarché as assistant manager of the Swindon store in 2009. Within 18 months Duparcq was store manager of Bonmarché in Trowbridge, Wiltshire, which became the company’s best-performing store for two years running.

At 26, Duparcq was seconded to manage 26 stores in East Anglia, 200 miles away from her home. By the time the secondment ended eight months later, this region, previously the worst performing, had climbed the sales ladder to finish joint sixth in the company. Next she turned her attention to managing new concessions nationwide.

Bonmarché retail controller Claire Gebski is thoroughly impressed: “Kelly has shown commitment and tenacity beyond her years, leading a full region to improved success during the early part of 2014. Kelly has been promoted to lead concession openings, an evolving role in the business. She is an inspirational role model.”

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