Head of scouting and designer relations, Not Just a Label.
Ask Not Just a Label founder and chief executive Stefan Siegel why Robert Cavell-Clarke should be included in Drapers’ 30 Under 30, and he’s not one to mince his words: “He represents what the future stars of the industry should bring to the table: professionalism, efficiency, a genuine heart and most importantly, 100% bullshit-free.”
Cavell-Clarke graduated with a BA in Fine Art from Bournemouth University in 2010 and then moved to London where he began working for a selection of small museums and galleries as an assistant curator, before joining NJAL in 2012 in the position he holds today.
He oversees the website’s network of 17,000 designers from 110 countries, helping them with mentoring and advice on how to achieve exposure. Together with his team of 12 (with three direct reports) he travels the world, covering hundreds of graduate shows, scouting for design talent and coordinating collaborations.
This year he oversaw a major project where NJAL picked 100 international designers and flew them to Italy to showcase their work to Italian manufacturers. “Collecting 100 excited designers with 500 massive suitcases from Venice Airport and throwing them into five buses was a real pleasure,” he jokes.
Siegel is a little more serious about his impact on the business. “He has made an extraordinary contribution to the future of the fashion industry.”