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30 Under 30: Rosanna Falconer

Communications director, Matthew Williamson.

Rosanna Falconer

Rosanna Falconer

“I always knew I wanted to work for Matthew Williamson, right from the moment I saw Kate Moss and Jade Jagger on the cover of The Times, wearing his designs at his first show in 1997,” says Rosanna Falconer.

It seems it was meant to be. She studied for an MA in Modern and Medieval Languages at the University of Cambridge but undertook an internship at the British Fashion Council during the final summer of the four-year course, before being offered a job there as a marketing assistant upon graduation in 2007.

She grabbed the opportunity with both hands and ran with it, founding the BFC’s social channels and managing its websites at a time when digital was coming into focus.

It was here she got to know Williamson during BFC events. She also voluntarily conducted weekly guided tours around his 2010 exhibition at Somerset House. He approached her in 2012 to begin the digital side of his own business - social media and digital marketing, as well as the relaunch of the website in 2013, building on the success of the original site launch in 2009. The latest browser techniques have been employed to achieve an editorial style, it comes with online magazine MW Daily, and it is responsive and mobile-friendly.

The results speak for themselves. This year, for the pre-Christmas and Sale period, online sales were already up by 270% for the year to November against the previous year, which itself had been the brand’s most successful year online yet.

Matthew Williamson chairman and co-founder Joseph Velosa praises her “infectious passion for her role” and “disciplined work ethic”. Little surprise then that she was this year promoted from head of digital to communications director - a clear commitment to digital by the brand and a role that Falconer will no doubt relish.

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