Over the last decade, bloggers have completely changed the face of the fashion industry, making ‘blogger outreach’ the new buzzword in marketing.
This new era of digital influencers are changing the way brands communicate with their consumers, so much so that they are fast becoming the future of fashion branding, and in their own right, a vital arm of the marketing strategy.
With new products and trends emerging every day, the fashion industry is one that is constantly changing, so to keep up, consumers are looking to influencers for inspiration. With social followings to rival today’s biggest celebrities, more and more bloggers are transforming their hobbies into successful businesses, qualifying them as the fashion industry’s most reliable trendsetters and brand ambassadors. These bloggers are also a source of reliability and a figure of trust for their followers, offering personal and interactive style advice rather than standardised mass marketing messages and in turn, acting as an electronic word of mouth.
This movement is now creating a new generation of entrepreneurs, and the power shift means that it’s no longer the celebrities or designers that are defining trends anymore, but the bloggers themselves. They are changing the entire flow of communication between brands and consumers, so much so that they are also now considered as one of the most important SEO tools. With the ability to increase brand exposure, bloggers are fast becoming a vital element of a brands marketing strategy. In an industry where content is key, bloggers are the real power players and this trend is only set to grow over the next few years.