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Brand market report: All change in the branded sector

We’ve witnessed a shake-up in the branded fashion market in the past few months, particularly as far as young fashion is concerned.

Last year, Sports Direct bought Firetrap out of administration, then snapped up Republic earlier this year after it suffered the same fate. Meanwhile, Sports Direct rival JD Sports Fashion bought Gio-Goi in February.

Drapers has delved further into the branded sector by launching a Brand Market Report, the third in our market sector series. We surveyed more than 100 brands across all sectors - menswear, womenswear, footwear, accessories and lingerie - and all market levels, from luxury to value.

There is little doubt the branded sector is going through a period of change. The report examines the state of play in the market today against a backdrop of administrations, and how brands can differentiate from competitors to avoid the same fate. We also explore the changing sales strategies of brands, from the importance of trade shows to the move away from the traditional seasonal structure.

With depressed sales at home, we asked brands how they are tackling the more buoyant markets overseas, and how they are diversifying their sourcing bases as a result of inflated supply chain costs.

We’d love to hear your thoughts on our findings, so please get in touch.

More from the Brand Market report

  • James Knowles, features editor, Drapers


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