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Brand market report: It is vital brands understand their customers

Consumers continue to shape the way brands operate, demanding more product knowledge and availability than ever before.

Due to this onslaught of increasing demands, the challenge remains for the industry to continue to fly the flag of innovation to ensure they stay at the forefront of invention, information and customer satisfaction.

Computers, smartphones and tablets provide endless sources of information that help consumers decide what to buy and where to buy it. It is vital brands understand their customers and pre-empt their requirements by offering a seamless and engaging experience.

This report also shows that customers are supporting Made in Britain products, while brands are bringing production back home as labour costs increase in the Far East. Working smarter and ensuring brands have the correct IT infrastructure will eliminate waste and provide vital information on how improvements can be made to facilitate and predict consumer demands.

K3 Retail is delighted to be associated with this report and its related feedback.

More from the Brand Market report

  • Tony Bryant, head of business development at software provider K3 Retail



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