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James Knowles

James Knowles

James is Drapers’ Head of Commercial Projects. He leads on Drapers sponsored white paper reports and hosts their associated breakfast briefings, presents live webcasts with industry experts.

He has nine years of experience in journalism, having worked for both business-to-business and consumer publications. He began his career as a reporter for online business publisher Decision News Media in Montpellier, France, before later moving to leading Australian consumer publisher Pacific Magazines, working on titles such as New Idea, Marie Claire and Men’s Health. In 2010 he joined Emap in the role of news and Features Writer at Retail Jeweller, reporting on the UK watch and jewellery industry. James moved to Drapers in 2011 as a Features Writer, was promoted to Features Editor in 2013, then Features and Special Reports Editor in 2014, before starting his current role this year.

Contact Info

+44 (0)20 3033 2761


  • Sir Ian Cheshire and Ray Kelvin

    Sir Ian Cheshire bares all to Ted Baker's Ray KelvinSubscription

    18 December 2017Comments (1)

    As part of Drapers’ 130th anniversary celebrations this year, we brought together some of fashion retail’s biggest names for a series of unique one-on-one interviews. Today, long-time friends Sir Ian Cheshire, chairman of Debenhams, talks to maverick Ted Baker founder Ray Kelvin.

  • Apptus

    Unleash the power of artificial intelligenceSubscription

    14 July 2017

    In the ultra-competitive world of fashion ecommerce, data insight is critical to maximise customer spend.

  • plm 3x2

    PLM: rising up the retail agenda?Subscription

    28 June 2017

    In today’s ultra-competitive fashion market, where retailers are having to constantly evolve their proposition to cater for an ever demanding, ever tech enabled consumer, the list of areas to invest in are endless. Typically, front end investments such as customer-facing new ecommerce sites, mobile web or applications, in-store developments or delivery and returns propositions have taken precedence. 

  • crocs 3 980x653

    Brand showcase: Crocs' snappy summer styleSubscription

    20 June 2017

    With the launch of LiteRide for spring 18, Crocs unveils its most innovative footwear collection yet.

  • future trends

    Future Trends and InnovationSubscription

    7 June 2017

    Future success requires planning and investment today. However, taking traditional business models through a transformation is rarely easy, and neither is making the decision where to invest. Failure to take this forward-looking approach will lead businesses to stall, as consumers’ browsing and shopping habits continue to evolve. With this in mind, Drapers partnered with K3 Retail to produce this exclusive report, Future Trends and Innovation.

  • we do nothing

    Q&A: Anna Kilpatrick and Lucy Johnson, founders, We Do NothingSubscription

    2 June 2017

    Drapers speaks to We Do Nothing founders Anna Kilpatrick and Lucy Johnson to find out how they have used the Squarespace platform to their competitive advantage.

  • gs1 3 2 image

    What do customers want online?Subscription

    26 May 2017

    This is, no doubt, the question keeping most digital directors and heads of ecommerce up at night. The answer, however, is much harder to come by.

  • salesforce webcast cropped

    Webcast: Reinventing the In-Store ExperienceSubscription

    11 May 2017

    Drapers’ webcast Reinventing the In-Store Experience: Blurring the lines between bricks and clicks, in association with Salesforce. 

  • small awards sauce and brown

    Off the Record: Pussycat Dolls and one very keen Drapers Digital Awards guestSubscription

    2 May 2017

      Find out what’s happening on fashion’s social scene.

  • static ads 1000x600 online stores

    Grow your market awareness with SquarespaceSubscription

    30 April 2017

    Winning share of wallet relies heavily upon marketing to grow brand awareness, but when you are a small fashion brand or retailer with a tiny budget it can seem like an impossible task. Squarespace is helping your type of business do just that, with a suite of effective marketing tools.

All by James Knowles