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Close-Up Preview: Q&A with Mats Klingberg, owner of London indie Trunk Clothiers

Drapers gives you an exclusive sneak peak of our Close-Up interview with Mats Klingberg, owner of London indie Trunk Clothiers.

Who is the Trunk Clothiers customer?

Bankers, lawyers, diplomats. People that live here in London or are just passing through on business. It’s not the Marylebone crowd around where we are located, although I do have local customers. We have one Goldman Sachs banker from New York who telephones in advance to make sure I am here in the store. He has been a customer since the start and requests me to be here to help him, which is great. He plans his trips so he has time to come here.

Where did the name come from?

I wanted something that linked clothing and travel. Something that felt masculine. Trunk is very generic, so we added Clothiers. And then graphically, trunk is quite short, casual, and clothiers is longer, smarter. That’s the intention but maybe people don’t clock that.

Are trade shows still important to you when it comes to finding new brands? What shows do you visit?

I do go to the trade shows, but lots of my inspiration comes from visiting stores all over the world. I go to Pitti Uomo, Capsule, Man and Tranoi in Paris, although Tranoi tends to have less for me. I think it’s important to go to all of them. If it’s a new brand they don’t know which show is best to exhibit at so you have to go to everything. You find the good stuff if you go to as many as possible. That’s the only way to find the new cool things. I also go to Jacket Required and although I’ve meant to go to London Collections : Men, it’s clashed with Pitti. Maybe next time.

What do you think sets Trunk apart from your competitors?

Good customer service. It doesn’t cost anything. It’s just about training the team. There are so many shops in London were people don’t even acknowledge you when you walk in and it makes me so angry. You need to focus on the things that people want. It’s not just about the clothes its everything around it.

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