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Close-up preview: Q&A with the Oasis Shadow Board

Drapers gives you an exclusive sneak peak of our Close-Up interview with womenswear retailer Oasis’ shadow board, ahead of the full interview in this weekend’s edition.

Q: Why did you want to get involved in the shadow board?

Katy Brown, multichannel content editor: “I saw this as a really great opportunity to really understand the business side of Oasis and how everything works, as well as getting the chance to meet different people from within the business.”

Lewis Wood, senior merchandiser omnichannel planning and distribution: “I didn’t want to miss a great opportunity like this, and instantly I now have a much better relationship with the design side of the business which I didn’t really know about before.”

Graham Rodgers, merchandiser on knitwear and swimwear: “What I thought was really good about this process was that we can all work together and get contacts from within the company that we wouldn’t necessarily know otherwise.”

Q: How did you find the application process?

Eleanor Watson, PR assistant: “Quite scary actually, because I was on holiday and I found I had to go the day I got back. So I was practicing with my friends and family on the plane home. But, actually the best thing was even after the initial applicant stage, having to work with so many people from different areas of the business was quite an eye opener.”

Graham Rodgers, merchandiser on knitwear and swimwear: “On the selection day we were put into groups and given tasks to do. For our task we were given £20,000 to start a business with. We had an hour and a half to come up with our business idea and what we would do, which was pretty hard but also really good fun.”

Q: What have you learnt from the process so far?

Sarah Brand, sales manager, Westfield White City: “For me, working in store we get weekly sales emails sent over to us from head office, and I have now learnt exactly what goes into putting them together. It has made me realise just how manic things must be over at head office all the time.”

Sophie Baldwin, junior merchandiser-international: “I really like the fact that we get insight into how we make decisions, and the brand, and the reasons we take certain directions. The fact that I get to shadow the financial controller is great because it means I really get a different perspective on how another part of the business works.”

Read Drapers interview with Oasis deputy managing director Hash Ladha

Readers' comments (2)

  • Can't wait to read the full version. This is just a good idea - very impressed when I first heard about it in the Spring. Let's hear about the difference they have made....

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  • This is a great concept that shows how retailers can maximise on the knowledge of a generation that has grown up in a world of social media and mobile apps and in return give them insight and mentoring within the business.

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