Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Close-Up Preview: Q&A with Urban Vintage owner Daniel Le Sauvage

Drapers gives you an exclusive sneak peak of our Close-Up interview with Daniel Le Sauvage, owner of young fashion indie Urban Vintage, ahead of the full interview in this weekend’s edition.

How did it feel to win the Drapers award for best Young Fashion Indie in 2012?

We were surprised by the win. The staff and I thought we had a good chance but you never know what the judges are looking for. It was amazing – for me that was a highlight of 2012. It pulled together all of the six years that we’ve really been working hard, and to get that recognition in the industry it really made it worthwhile.

Where did the name Urban Vintage come from?

When the store first opened we used to have a rail of vintage leather jackets that we sold. I had a friend who worked in London importing them and they were really high quality, so it was quite unique at the time. However, as time went on and vintage became popular again it was harder to get good quality jackets so we stopped that part of the business. But that was what inspired the name.

What are your personal favourite brands?

Universal Works is good. Grenson footwear is really nice and so is YMC. They’re inspiring.

What do you look for when hiring new staff? I look for people that have a passion for what we do and people that are very good communicators. Product knowledge is also key. Nowadays you do have to sell and the only way to sell is to know your product. When something new comes in we always have [staff] try it on, so the guys know exactly what the fits are like and then we can advise customers.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.