Drapers gives you an exclusive sneak peak of our Close-Up interview with Daniel Le Sauvage, owner of young fashion indie Urban Vintage, ahead of the full interview in this weekend’s edition.
How did it feel to win the Drapers award for best Young Fashion Indie in 2012?
We were surprised by the win. The staff and I thought we had a good chance but you never know what the judges are looking for. It was amazing – for me that was a highlight of 2012. It pulled together all of the six years that we’ve really been working hard, and to get that recognition in the industry it really made it worthwhile.
Where did the name Urban Vintage come from?
When the store first opened we used to have a rail of vintage leather jackets that we sold. I had a friend who worked in London importing them and they were really high quality, so it was quite unique at the time. However, as time went on and vintage became popular again it was harder to get good quality jackets so we stopped that part of the business. But that was what inspired the name.
What are your personal favourite brands?
Universal Works is good. Grenson footwear is really nice and so is YMC. They’re inspiring.
What do you look for when hiring new staff? I look for people that have a passion for what we do and people that are very good communicators. Product knowledge is also key. Nowadays you do have to sell and the only way to sell is to know your product. When something new comes in we always have [staff] try it on, so the guys know exactly what the fits are like and then we can advise customers.