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Contemporary Indicator, August 9 2014

What’s selling now in the world of contemporary fashion?


Seasalt Sailor Shirt

Seasalt Sailor Shirt

Great plains

Great plains

Kassie Le Marchand Floor manager of Fleur, Aldeburgh, Suffolk
“We have three strong contenders. Sandwich vests (£29) and coats (£200) are particular favourites, as well as Seasalt’s Breton striped tops (£35). The beach look is popular in this area. Intown trousers (£56) also sell very well. We recently lost major label Jackpot, which went independent with its own store.”

Carmel Needham Partner at Oliholpho Clothing, Chesterfield
“Sandwich’s jersey and linen dress (£80) is our best-seller, and it has sold consistently well over the past 15 years. Coster Copenhagen tops (£50) and Part Two linen tops (£80) are also a hit with customers. When we are looking to buy new brands, a reasonable price and good fabric quality are essential.”

Jane Bear Owner of Stuff, Ealing, London
“Annette Gortz stretch jackets sold really well this season (£300-£600), as well as the linen clothing from Crea Concept (£150-£350). Marella does some interesting embellished tops (£150), which our customers love. When I buy top-end brands I keep the mark-up low in order to remain desirable to my customers.”

Aron Hosie Managing director and co-owner of Diva, Totnes, Devon
“Masai basic block-coloured and print tunics are popular (£40- £80). Jeans from Great Plains (£50- £60) and Sandwich knitwear (£40- £70) also sell very well. Trading is benefitting from the sunny weather bringing more tourists to Totnes, a town that actively supports independent retailers. We are seeing increased impulse buying compared with last year.”

Preeta Cooley Owner of Curve, Wendover, Buckinghamshire
“Hale Bob’s microfibre fit dresses (£239) sold really well this season, as did 360Sweater’s cashmere sweaters (£225) and Bernshaw’s dresses (£279- £399). I try to introduce new brands every season, such as blouse brand Cooper & Ella for autumn 14.”

Val Read Buyer for Jessica, Fordingbridge, Hampshire
“Pomodoro linen shift dresses (£79) are selling very well due to the recent hot weather. Frank Lyman’s tropical colour dresses (£100) are also a favourite, as are Kate Cooper dresses (£100). We have seen a positive change in trading from last year, as many customers are looking beyond the high street.”

Nick Fisher Owner of Mounts Bay Trading, Truro, Cornwall
“Tops from Masai, Oska and Sahara (£60-£90 for all three ranges) tend to sell best. Being near the Coast means the recent hot weather has hit trade as people would rather be at the beach.”

Elaine Black Co-owner of Tom Hughes, Haverfordwest, Pembrokeshire, Wales
“This season we introduced Mousqueton to a very positive response. Its canvas jackets are a particular favourite (£59-69). Bright, patterned tunics from White Stuff and Seasalt (both from £35-£45) are also popular. The hot weather has meant increased footfall, as this season our garments fall into the holiday attire category.”


Hugo Boss Polo Shirt

Hugo Boss Polo Shirt



Tim Guy Owner, Andrew Gardner in Aylesbury, Buckinghamshire
“In the current Sales our bestsellers are Canali suits (in Sale £600, normal price £1,000), and short-sleeved shirts from Gant (in Sale £45, normal price £75). When introducing new brands we don’t stand still. We do much of the editing for our customers, so they don’t have to trawl the high street.”

Simon Hyslop Owner, Armstrongs of Worcester
“The increasing number of large retailers such as Primark opening up on the high street in Worcester has changed the nature of buying to some extent, so unsurprisingly our trading is down, 15% compared with this time last year. Nevertheless, our Without Prejudice suits (in Sale from £350), Paul & Shark (from £115) and Meyer shorts (£79-£95) have been our best-sellers.”

Stuart Hall Manager, Casanova in Carlisle
“Our customer’s attention is on the product, rather than the brand, so we don’t actively seek new designers. Trading for us has been better this year, up 10% on this time in 2013. Our best-sellers have been Peter Van Holland and Gibson suits (both from £275-£325).”

Emma Fletcher Buying assistant, Cavells in Oakham, Rutland
“We are very price-conscious and try to incorporate new brands every season. In the middle of our Sale, our best-sellers are the Hartford Paul Pat shirt (£110 full price), Ralph Lauren polo shirts (£80 full price) and Paul Smith’s long-patterned shirts (£120).”

Julia Scaife Owner, David Scaife in Scarborough
“People are beginning to spend that little bit more, and we can see this in our best-sellers. These include Meyer shorts and trousers (from £80), Brax casual summer shirts (from £50) and our entire Paul & Shark collection, which includes long-sleeved shirts (from £99), coloured shorts (from £99) and polo shirts (from £110).”

Ben Green Owner, Hewetts of Marlow, Buckinghamshire
“Men are simple creatures when it comes to clothing, hence why shorts, T-shirts and polo shirts are our three biggest categories. Within these,
our most popular brands are Gant (£45-£80), Scotch & Soda (£45-£80), and Paul Smith (£45-£80).”

Tim Benns Sales manager, Jarrold Menswear in Norwich
“Sales are up 14% across the board. We’re seeing Gant jeans (£90-£125) and classic Hackett polo shirts (£65-£80) along with Tommy Hilfiger Mercer trousers (£90-£100) as our best-sellers.”

Craig Cummins Manager, Man to Man in Southport
Hugo Boss polo shirts have been successful, especially ‘The Paddy’ (£74.95), so next spring we’ll accommodate this in our budget. Candy striped and check Ralph Lauren shirts (£85-95) and Armani Jeans (£99-£135) have also been popular.”


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