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Contemporary Indicator, May 3 2014

What’s selling now in the world of contemporary fashion?

Sheila Burton Owner, Anna Perena in Glossop, Derbyshire

“Capri Clothing and The Masai Clothing Company are my bestsellers, with tunics starting at around £60 for both. Mark-up is important to a certain degree as I have to cover my costs, but I do mark up everything the same and I haven’t increased my prices. I like to try to keep them as low as possible, so I follow the recommended retail price.

I look for a mark-up of 2.6.”

Angela Chase Owner, Angelia Shoes in Grimsby

“Darling (£59.99 to £69.99) and Lucy Paris (£49.99 to £55) are our best-selling brands. Dresses in particular have been really successful. I introduce brands seasonally; it is important for me to do so to stop the shop from looking the same.”

Sally-Anne Lane Manageress, Elspeth Mills Clothing in Macclesfield

“Capri Clothing, Adini and A Postcard From Brighton are our best-selling brands, with tunics selling particularly well (all around £60). We are slightly down with regard to trade; the town welcomes the Treacle Market the last Sunday of every month however, and that tends to bring in new customers.”

Dean Taylor Online manager, Steranko Clothing in West Didsbury, Manchester

“Maison Scotch is our bestseller with regard to clothing - it is selling strongly across the board (the range sells at around £100). Trade at the minute is average. We are doing better than last year, but it is quite quiet.”

Anna Lisle Director, Terracotta in Rugby, Warwickshire

“Isabel de Pedro dresses are our bestsellers (£149 to £179) and the entire collection from Nice Things is doing well (around £75 for dresses). Trade seems a little bit healthier and we have relocated our store from the high street, which is run down, and are now among other indies on Bank Street. It has been a struggle, but now people seem more comfortable about spending money.”

Francesca Leach Owner, Bella Boo in Stourbridge, West Midlands

“Zack and Glamorous are our customers’ favourite brands. The tunic dresses are selling from both (all around £25). Business is good, and we are about equal to last year’s figures. We very rarely introduce new brands in store - we tend to stick to what we know.”

Nicola Scott Owner, Bunty & Co in Pocklington, North Yorkshire

“Maison Scotch is my bestseller at the minute and the printed blouses (at £80) are being snapped up. We are quiet at the moment; weekends are picking up, but we are quieter than we should be. An organisation called Fashion City York is doing a big fashion-themed weekend on May 17 and 18, so I hope this will bring new customers to the store.”

Philip Curtis Store manager, Coneys in Boston, Lincolnshire
“Boss Black shirts are our number one bestseller (at between £70 and £110), followed by Armani Jeans (£110 to £150) and T-shirts (£50 to £65), and Ted Baker is selling across the board. We are always on the lookout for new brands every time we go buying, but this doesn’t mean we always buy. We usually introduce new brands once a year, and we find that customers take a while to warm up to them - particularly if it’s not a well-known brand.”

Richard Town Owner, Raymond Town Menswear in Shipley, West Yorkshire
“Giordano is definitely our best-selling contemporary brand and its shirts are our top product (between £79 and £95), followed by the three-button polos (£69). We do try to introduce brands regularly and have welcomed two this season - [shirt brand] A Fish Named Fred and [nautical brand] Saint James. I think it is a must to do so to keep the customer interested.”


Stuart Hall Manager, Casanova in Carlisle
“Polos are our best-selling product lately, and Paul & Shark (£85 to £145), Lacoste (£75 to £105) and Gant (£65 to £70) are our most popular brands. The last few weeks have been good for us. We don’t tend to introduce new brands, we like to stick to what we know works.”


Matt Vince Buyer, Andrew Gardner in Wendover, Buckinghamshire
“Canali suits (from £800), Paul & Shark shirts (£99 to £110) and Gant shirts (£79) and knitwear (£99 to £150) are our bestsellers. Business is good, though we have had an up and down year. One week can be great, the next not so. We seem to be about equal with last year, which is great - especially taking into consideration the economic climate.”


Andrew Hobbs Owner, Jeremy Hobbs in Cobham, Surrey
“Gant, Hackett and Tommy Hilfiger are our biggest-selling brands. I would say shirts (all around £100) and trousers (again, all around £100) are our top-selling products. Mark-up is important. I’ve been thinking about it a lot more lately, because people are more conscious to spend - especially on big items.”


Neil Raven Managing director, Ravens in Southend-on-Sea
“Gant is our main brand at the moment, with shirting proving particularly popular. We have found that bright colours have been doing well this season (£75 to £95) with the weather holding up. We are just ahead of last year’s sales. We are a seaside town, so tend to be busy in season. This week there was a motorbike rally, and that kind of thing attracts a lot of people.”

 

 

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