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Digital retail

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Online styling services put to the testSubscription

Styling services are a blossoming sector of the ecommerce world. Drapers puts five to the test – and finds many of them lacking.

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Going viral: how fashion harnesses hypeSubscription

As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?   

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Drapers multichannel trends report 2019Subscription

Drapers’ multichannel trends report explores the most important trends in cross channel retail this year. Download it here for interviews with River Island, M&S, Mango and more. 

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Everything you need to know about TikTokSubscription

As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.

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