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As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?
Drapers’ multichannel trends report explores the most important trends in cross channel retail this year. Download it here for interviews with River Island, M&S, Mango and more.
As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.