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Digital features


How retailers are using Instagram's Shopping updateSubscription

5 April 2018 By

Discover some tips and practical examples of how brands and retailers – large and small – are already making the most of Instagram’s new Shopping update.

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How to effectively use tech and data to engage customersSubscription

3 April 2018 By

As the fashion retail industry gets ready for Drapers Digital Festival, some of the keynote speakers share their tactics for improving customer engagement.

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Drapers Report: How artificial intelligence is transforming the customer journey Subscription

3 April 2018 By Rebecca Thomson

Artificial intelligence is the buzzphrase on everyone’s lips and in this report, we delve into how it is changing the customer experience.

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Drapers Report: The future of automation in fashion Subscription

29 March 2018 By Rebecca Thomson

How retail automation is boosting creativity, innovation and control.

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Speaking up: how voice technology could transform retailSubscription

23 March 2018 By

Drapers explores the impact the rise of voice-operated digital assistants could have on fashion retail

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Instagram launches shopping function in the UKSubscription

20 March 2018 By

Social media platform Instagram is unveiling a much-anticipated shopping update today (20 March), allowing UK businesses to sell products via posts.

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How retailers can future-proof their logistics Subscription

16 March 2018 By Josephine Collins

Bots, drones and driverless cars may be grabbing the headlines, but for fashion retailers and brands, the key to future-proofing logistics will be using the right technology effectively.

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Five ways the online world will change in 2018Subscription

1 February 2018 By

Online sales are soaring across the fashion industry. But, as the market matures – figures from IMRG Capgemini show 2017 growth plateaued at 12.1%, down from 15.9% in 2016 – Drapers identifies the five developments that will shape fashion ecommerce in 2018.

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Five tech trend takeaways from the Big AppleSubscription

31 January 2018 By Rebecca Thomson

Held on 14-16 January in New York, National Retail Federation’s NRF18: Retail’s Big Show is one of the world’s biggest retail technology trade shows. Here are the key takeaways for fashion retailers from this year’s event.

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What finally lured Prada and Céline onlineSubscription

23 January 2018 By

Drapers asks why it has taken so long for the world of luxury to go digital and how brands are standing apart from fast fashion online natives.

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The 2018 digital game changersSubscription

9 January 2018 By Rebecca Thomson

Digital change and technological evolution have led much of the change in fashion retail in recent years, and 2018 will be no exception. Drapers explores the most important digital trends in fashion.

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The biggest tech innovations of 2017Subscription

27 December 2017 By Francesca Salisbury, Lydia Hawken

Drapers reviews the advancements in technology that shook up the fashion retail industry in 2017.

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What works in experiential retailSubscription

13 December 2017 By

Drapers samples what the innovative experiential retailers have to offer.

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Retail tech: meet the Israeli innovatorsSubscription

20 November 2017 By

Drapers uncovers the latest retail tech coming out of the Middle Eastern tech hub of Israel that UK retailers need to know about.

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Resale: risky business or rewarding revenue stream?Subscription

20 November 2017 By

The resale industry is soaring as entrepreneurial sellers trade on the inflated premiums buyers are prepared to pay for the hottest products and brands.

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Masters of Middle East ecommerceSubscription

17 November 2017 By

Noon is the latest multi-brand etail platform to launch in the Middle East, offering new opportunities for UK brands.

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Get set for Singles' DaySubscription

3 November 2017 By

As Alibaba and gear up for Singles’ Day in China on 11 November, Drapers takes a look at whether the shopping event could be the UK’s new sales phenomenon. 

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Hit or Miss: online retailers autumn 17Subscription

24 October 2017 By

Kicking off the autumn season of Drapers’ Hit or Miss shopping series, we decided to focus on the ever-growing world of digital and set out to put online retail to the test.

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Customer insights from Drapers Multichannel ReportSubscription

6 October 2017 By

Download Drapers’ fourth annual Multichannel Customer Insight Report for free.


Inside Tommy Hilfiger's high-tech retail 'rock circus'Subscription

25 September 2017 By

Ahead of Tommy Hilfger’s debut show at London Fashion Week, Drapers took a trip to the brand’s flagship Regent Street store for an exclusive meeting with the man behind the brand, Tommy Hilfiger, its chief brand officer, Avery Baker, and global CEO Daniel Grieder.

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Has Apple unleashed a multichannel QR code comeback?Subscription

21 September 2017 By

Apple’s latest mobile operating system, released this week, includes a native QR code reader, so the black and white squares could soon be key to multichannel shopping experiences.


Tomorrow's world today – new tech on the high streetSubscription

15 September 2017 By

Drapers explores the technologies that are going from experimental to essential for fashion retailers.

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Five retail lessons from the financial crisisSubscription

11 August 2017 By

Ten years on, Drapers reflects on the impact the global financial crisis had on fashion retail and how it reshaped the sector.

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Take a tour of Amazon’s new nerve centreVideoSubscription

10 August 2017 By

Drapers looks around Amazon’s new east London headquarters.

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The new delivery models disrupting the industrySubscription

18 July 2017 By

Drapers examines the pros and cons of two emerging models of pay-later delivery.

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Steering a course into the future in YNAP's 'spaceship'VideoSubscription

14 July 2017 By

With its new 70,000 sq ft tech hub in London’s White City, Yoox Net-a-Porter is making an ambitious stride into the future of luxury shopping

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Shopping gets smart on Bird StreetSubscription

29 June 2017 By

Drapers visits Bird Street, a new shopping area in London’s West End that blends technology with sustainability.

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24 Sèvres takes on Farfetch and Net-a-PorterSubscription

28 June 2017 By

Inspired by Le Bon Marché, new etailer 24 Sèvres aims to recreate the Parisian department store experience online. Drapers examines its offer and asks whether the competition should be worried.


The Gulf’s digital evolution: five things to knowSubscription

2 June 2017 By

From the impact of influencers to the importance of transparency, Drapers spoke to Patrick Chalhoub, co-CEO of The Chalhoub Group, to discover the challenges and opportunities that lie in the Middle East’s nascent luxury ecommerce boom.


How to harness the power of the Gen Z consumerSubscription

30 May 2017 By

Lessons in Gen Z appeal from the woman behind social selling app Yeay


The Drapers guide to crowdfundingSubscription

23 May 2017 By

An increasing number of fashion brands are turning to crowdfunding platforms to fuel growth and drive innovation. Drapers takes a closer look at the motivations, advantages and challenges for brands taking advantage of this unconventional business tool. 

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