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Discover some tips and practical examples of how brands and retailers – large and small – are already making the most of Instagram’s new Shopping update.
As the fashion retail industry gets ready for Drapers Digital Festival, some of the keynote speakers share their tactics for improving customer engagement.
Artificial intelligence is the buzzphrase on everyone’s lips and in this report, we delve into how it is changing the customer experience.
Social media platform Instagram is unveiling a much-anticipated shopping update today (20 March), allowing UK businesses to sell products via posts.
Bots, drones and driverless cars may be grabbing the headlines, but for fashion retailers and brands, the key to future-proofing logistics will be using the right technology effectively.
Online sales are soaring across the fashion industry. But, as the market matures – figures from IMRG Capgemini show 2017 growth plateaued at 12.1%, down from 15.9% in 2016 – Drapers identifies the five developments that will shape fashion ecommerce in 2018.
Held on 14-16 January in New York, National Retail Federation’s NRF18: Retail’s Big Show is one of the world’s biggest retail technology trade shows. Here are the key takeaways for fashion retailers from this year’s event.
Digital change and technological evolution have led much of the change in fashion retail in recent years, and 2018 will be no exception. Drapers explores the most important digital trends in fashion.
The resale industry is soaring as entrepreneurial sellers trade on the inflated premiums buyers are prepared to pay for the hottest products and brands.
Kicking off the autumn season of Drapers’ Hit or Miss shopping series, we decided to focus on the ever-growing world of digital and set out to put online retail to the test.
Ahead of Tommy Hilfger’s debut show at London Fashion Week, Drapers took a trip to the brand’s flagship Regent Street store for an exclusive meeting with the man behind the brand, Tommy Hilfiger, its chief brand officer, Avery Baker, and global CEO Daniel Grieder.
Apple’s latest mobile operating system, released this week, includes a native QR code reader, so the black and white squares could soon be key to multichannel shopping experiences.
With its new 70,000 sq ft tech hub in London’s White City, Yoox Net-a-Porter is making an ambitious stride into the future of luxury shopping
Inspired by Le Bon Marché, new etailer 24 Sèvres aims to recreate the Parisian department store experience online. Drapers examines its offer and asks whether the competition should be worried.
From the impact of influencers to the importance of transparency, Drapers spoke to Patrick Chalhoub, co-CEO of The Chalhoub Group, to discover the challenges and opportunities that lie in the Middle East’s nascent luxury ecommerce boom.
An increasing number of fashion brands are turning to crowdfunding platforms to fuel growth and drive innovation. Drapers takes a closer look at the motivations, advantages and challenges for brands taking advantage of this unconventional business tool.