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Alexander McQueen

Alexander McQueen’s recently launched UK transactional site ticks all the online boxes.

A clean, white background accentuates the brand’s designer product and the simple navigation makes it easy to move around.

Product can be viewed by category on mannequins with multiple angle and zoom tools available, which are vital for a user when buying at this level. There is also an image on each product page that links through to the ‘Looks’ area of the site, where each piece can be seen styled on a model. 

The ‘Wear with’ link recommends accessories or footwear which will complement the chosen product, encouraging the user to stay on the site and increase sales. There is also a ‘Send to a friend’ link, which is a subtle way of reaching a new audience.

With even more links, including the ‘Size guide’ and “Wish list’, the site should look overly busy, but the clean design prevents this from happening.

Users can also view an archive of men’s and women’s catwalk videos.

Alexander McQueen’s intention to “project an uncomplicated approach to buying online” is fulfilled and, with product exclusives to be added in the near future, this online proposition sets a high standard.

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