Social shopping site Nuji lets retailers offer discounts to fans of their products and access useful data.
Launched in London by its three founders, all of whom have various digital backgrounds, Nuji is a social community platform that allows users to follow people, products and retailers as well as link directly to retailers’ transactional websites to buy.
When joining the site, users are invited to start a social wish list of products they like (as suggested by Nuji) and save them onto their individual profile. Users can also follow their favourite retailers or brands on the platform, which range from pure-play giant Asos to footwear brand Red Wing and east London lifestyle indie 39-39.
As well as following retailers, users can also follow individuals on the site for inspiration.
When users save products to their profile they earn points that can then be redeemed every two weeks as discount offers. For example, 100 to 200 points will earn 10% off at participating retailers, giving users an incentive to keep coming back to the site and share products on it. Users earn six points every time they save an item from a retailer website and 10 points every time they save an item from another user, meaning they can quite quickly build up the number of points they have.
Because users sign up to Nuji by allowing the Nuji app to integrate with their Facebook profile, when products are tagged on the Nuji site they are also shared on Facebook, increasing the audience reach hugely.
From a retailer point of view, this is a platform they should certainly be looking at, especially now they have the opportunity to change their retailer profile to attract a more relevant audience and encourage them to browse and then eventually buy their products. Retailers have the option to customise their store page as well as access data about what their Nuji followers like and how they influence each other, to gain insights about their community on the site. The points programme also allows them to further engage with the users and reward them.
The community on Nuji consists of 47% 25 to 34-year-olds and 29% 18 to 25-year-olds, showing the type of retailer or brand this platform could be relevant for. The audience base is also on an international level with 16% of users in the UK, 12% based in France and 6% in Germany. This is something retailers will need to consider when getting involved with the platform, as smaller retailers will need to be able to deal with the possibility of global orders. However, Nuji could be a good platform for these smaller retailers to investigate how their offering fares on an international level and the markets that appear most relevant to them.
While it is still early days to see whether or not Nuji will be the social shopping platform that really drives sales to retailers, it is certainly one to take a look at, because if it does attract an audience then it will be a place where retailers definitely need to be.