The tablet computer has been changing the way people work, shop and use media.
However, a long time before the tablet came along, the way I chose holidays was changed by a different kind of tablet.
Tablethotels.com is the only site I now use when looking for hotels. The premise is to limit choice and only show the very best hotels. If a user has a bad experience in a featured hotel it will be taken off the site. What Tablet does incredibly well is cater for the time-poor customer with high expectations, and my experience of the hotels booked through Tablet has always surpassed expectation.
There is a real personal touch across the site. There is a main site plus a private sales side with discounted hotels for members and the mix works well.
Online is often about endless choice, and for many businesses, including BrandAlley, choice is key. But at Tablet the limited choice takes the time out of researching your holiday, which, after all, should not be stressful.
The site layout is simple with easy-to-navigate content akin to the best luxury magazines. The images are fantastic and the user experience feels highly aspirational. Hotels are independently and anonymously reviewed, free of advertisers’ influence. I find these reviews far more helpful than those on larger sites, such as TripAdvisor.
There are some major correlations between the retail and travel industries – both need to continuously find ways to innovate and encourage people to spend in a very tough competitive market.
A good example is when Tablet launched a competition for designers to create an idea for a new breed of hotel that could act as the perfect social space. It was similar to the challenge Mary Portas set to bring more people to high streets. Pioneering innovations within the sector reinforce Tablet as more than just a travel agent; in the same way retailers want to be more than just a shopfront.
The website founders have a media background and I think this shows in the site’s execution. The site is also an example of media, retailers and designers working successfully in tandem.
If luxury, convenience and inspiration are what you are selling, there are few sites that do it better than Tablet.
- Rob Feldmann, Chief executive of private Sale etailer BrandAlley