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Comment: Google and Paul Smith explore AI’s role in fashion creativity

AI is emerging as a useful way to get new ideas from datasets whose size and complexity would have made them previously too difficult to analyse.

US retailer Stitch Fix is one example – it uses order data and trend data to get an idea of what products its customers want to wear, but are not able to buy yet. Then it designs them.

Google Arts & Culture’s latest experiment, meanwhile, gives an idea of how AI can be used in the creative process itself. Dubbed Art Palette, it allows app users to select several colours to form their palette, uploading their own pictures of anything they have seen and found interesting. The AI will then trawl a database to find artworks – both classical and modern – using those colours. The idea is to create a unique digital mood board, used for inspiration in the design process.

Google asked designer Paul Smith, known for his use of colour, to try the service. He says during the video below: “Art Palette can help me working with my staff. We would start with working with the colours that I’ve selected for that season, then through the app look at those colours and see what gets thrown up. That can be so influential on how we design.” 

Source: Google

Paul Smith tries out Art Palette

The app highlights how AI is increasingly being used in fashion – to support those in creative roles, but leaving them control over the finished product.

Speakers at the Drapers Digital Festival will be discussing how AI and other technologies are changing fashion. Tickets for the event, held at The Brewery, London, on 26 April, can be purchased here


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