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EBay’s personalised service

An eBay feature that allows users to build a personal profile is set to improve the sales conversion rate online.

EBay’s Fashion Outlet has launched a personalised feature that should not only improve the shopper experience but also allow eBay to collect in-depth customer data.

The eBay Fashion Outlet, which now has more than 20 high street retail partners, provides an opportunity for retailers to reach a new ready-made audience. In order to increase audience size and encourage return shoppers, eBay has launched a feature that allows users to build their own personalised profiles on the site.

The feature can be accessed by all eBay users and can filter product from the wider eBay site as well as the Fashion Outlet. The tool allows users to set up personalised profiles with preferences such as size, condition, format (fixed- price or auction product) and brand. This allows users to easily filter and save product of interest to them, making the search for items a much simpler process.

This improvement in user experience will allow eBay (and partner retailers) to ensure product is reaching the right audience, and will in turn increase chances of a sale.

EBay also allows users to save their favourite sellers within their “My eBay” account and opt to receive email updates when chosen sellers list new items.

Colin Temple, managing director of footwear chain Schuh, which partners with eBay Fashion Outlet, explains the advantages of being on the site. “EBay’s new Fashion Outlet allows us to extend our online deals to an audience of more than 17 million customers,” he says. “EBay is a really user-friendly platform for listing and selling items, and has helped Schuh to become more systematic in the customer service we provide.”

With more retailers coming on board, eBay is providing an improved experience for both customers and retailers alike. It will allow eBay to find out more information about its users and build in-depth customer profiles, which can only improve the conversion rate online.

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