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Ecommerce: From Pinterest pins to purchase

Visual commerce and marketing platform Olapic has launched a new service that allows brands and retailers to leverage user-generated photos on Pinterest to boost sales.

The technology matches consumers’ photos on Pinterest to retailers’ products so the images can then be directly linked to specific SKUs and product detail pages.

When the images are pinned on Pinterest, these photos will direct shoppers to specific product pages where the items can be bought.

Olapic believes it is the first firm to link customer photos with product SKUs and product detail pages - and do it at scale.

Retailers already working with Olapic include Asos.com, Anthropologie, Coach, Monki and West Elm.

Pau Sabria, chief executive and co-founder of Olapic, said: “Consumers today live in an omnichannel world in which they value authenticity over
stylised stock imagery, and seek new ways to engage with brands across social channels.

“Pinterest is a proven environment where consumers go for style inspiration and to discover products. The concept of extending user-generated content onto Pinterest and making it shoppable is a powerful new reality for brands.”

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