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Ecommerce: Harrods to sell Dragons’ Den smart running jackets

A former Royal Marine Commando who unsuccessfully appeared on BBC One’s Dragons’ Den has signed an exclusive deal to sell his wearable technology clothing range in Harrods for six weeks from January 19.

The department store began stocking the full range of Glofaster running and cycling jackets created by Simon Weatherall on its fashion sports floor after he gained angel investment following his appearance on the show. The garments, for men and women, use external light strips that sync to a pre-set training target managed via an app.

Lights flash once a pace or speed goal is met. To mark the deal, Weatherall ran the fashion sports floor’s first-ever promotional event alongside a launch, comprising Spinning classes and live demonstrations. 

Additional features on the clothing, which retails from £139 to £240 for men’s and women’s jackets, include
a self-tightening iPhone pocket and breathable, waterproof fabric.

Speaking to Drapers, Weatherall said: “We have been approached by a lot of people who would like to sell our products afterwards, but before we make any decisions we will discuss the future with Harrods.”

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