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Ecommerce: Multichannel focus

PayPal’s new payment method, Dr Martens’ global campaign and 2013 etail salaries.

Face-verification app trialled by PayPal

PayPal, the online payment business, is testing a new face-verification feature on its mobile app.

When users click on the ‘Local’ tab in the app it highlights stores and restaurants nearby that accept mobile PayPal payments. Once a customer has checked into one of these shops, their name and photo appear on the store’s payment system, connecting the customer to the store.

The customer can then use the app to request to pay for items and the cashier can click on the individual’s photo on the app to process the payment. The customer is then alerted that the payment has been made and receives a PayPal email receipt.

Rob Harper, head of retail services at PayPal, said of the technology: “This is another step on the journey towards a wallet-less high street, where customers will be able to leave their wallet or purse at home and pay using their phone or tablet.”

Dr Martens asks customers to make a stand

Dr Martens

Dr Martens

Footwear brand Dr Martens has launched an interactive global campaign for autumn 13 called #Standforsomething.
The campaign aims to encourage brand engagement by asking customers to submit a statement and image that represents what they stand for and what makes them unique, with the hashtag #Standforsomething.
Developed by creative agency ODD, #Standforsomething will serve as the Dr Martens communications platform for the next two years.

Recruiter reveals etail salary scale

Ecommerce recruitment firm Cranberry Panda has launched its Ecommerce Salary Review 2013. The guide covers positions from ecommerce assistants to directors as well as online merchandiser roles and customer experience managers.

Cranberry Panda collated the data by comparing the information it holds on current job listings and salaries with the roles it had on its books last year, as well as researching other roles across the market.

According to the review, the average salary for an ecommerce director now ranges from £100,000 to £200,000 (up from £80,000 to £180,000 last year). In the more junior role of head of ecommerce, the salary band ranges from £60,000 to £100,000.

Social media managers should expect to enter the role on a similar salary to last year (£30,000) but can now reach up to £55,000, a £5,000 rise on the upper salary range in 2012. Mobile managers earn on average between £30,000 and £48,000.

Billie Graham, social media and marketing manager at Cranberry Panda, said: “The salaries across the board have increased this year and we’ve noticed more companies are embracing the need for user-experience designers, and data and web analysts.

“Digital marketing salaries have increased and companies are recognising the importance of content.”

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