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Ecommerce: Multichannel focus

User-generated advertising, digital shirt shopping and Cloggs’ new website.

SnapMyAd to launch in UK

SnapMyAd

SnapMyAd, a free iOS app from the US that allows retailers and brands to reward brand advocates for their photos, plans to come to the UK by the end of the year.

The app works in collaboration with Instagram. Once signed in via their Instagram profiles, users can view the latest promotions on the home page or search for brands and see what deals they are offering in exchange for the best photos. After uploading a photo, other users can view it and decide whether they like it. The photo with the most likes wins the offer.

Once a winner has been chosen, SnapMyAd releases the winning photo to the brand or retailer to use as they wish,
as well as passing on contact details of the individual or group of winners.

Josh Lee, founder and chief executive of SnapMyAd, believes retailers can use the app to reach a new audience and encourage them to shop either online via discount promotions or in store with gift card offers.

SnapMyAd launched in the US in April 2013 and has more than 10,000 users.

Last week, Instagram confirmed it would sell advertising space on its photo-sharing app within the next 12 months.

Ben Sherman Shirt Bar goes from in store to online

Ben Sherman

Ben Sherman

Ben Sherman has launched an app called the Shirt Bar that will allow users to search and buy from the retailer’s collection.

The app, which was created by digital agency Like Digital Media, aims to replicate the in-store Shirt Bar experience.

The digital version has more than 88 designs with information on colours, cuffs, collars and fabric. George Clark, Ben Sherman ecommerce director, said: “The Shirt Bar is the most compelling feature in our shop and it is important to replicate this online.”

Cloggs kicks off revamped website

Cloggs

Footwear etailer Cloggs has relaunched its desktop and mobile-optimised websites.

The sites, powered by ecommerce firm Venda, are part of the business’s rebrand following its acquisition by JD Sports in February.

Cloggs has stripped back the number of brands on the site but plans to launch 10 to 15 new ones this autumn. It will also launch a branded accessories range in November.

As well as updating the logo and colour scheme, the site has a fresh overall design.

Chris Thomas, managing director of Cloggs, said of the relaunch: “We want to take the stress out of shopping online, so we are focusing on service and customer-friendly policies such as free lifetime returns.”

Referring to the mobile-optimised site, Thomas says: “We now get 50% of our traffic from mobile devices. There is a real surge over the weekend when customers are out and about on the high street and they are checking for the best online deals, but also in the evenings.”

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