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Ecommerce: Multichannel focus

Create your own catalogue; a home for upcoming design talent; and cash codes for Blue Inc.

Catalogue retailing is born again online at Flipboard



Social media aggregation app Flipboard has launched a new feature which allows users to browse and create their own product catalogues for free.

Flipboard, which was set up in 2010, originally gave users the option to build their own magazine-style feed, pulling in content from their favourite sites and social networks.

The update gives retailers the ability to build shoppable catalogues on the platform, allowing users to click on product thumbnails and view larger images as well as price details. There is then the option to either add the product to a cart on Flipboard or click a ‘Buy’ button that redirects the user to the retailer’s site to make the purchase.

Individual users are also encouraged to create their own catalogues by ‘flipping’ products in a similar way to pinning them on Pinterest. By installing the Flip It bookmark, users can add a product from a retailer’s site to their Flipboard catalogue.

Products can also be mixed with other content such as editorial content, photos and videos. Brands that have already launched Flipboard shoppable catalogues include eBay, Levi’s and Modcloth.

Wolf & Badger site showcases new designers

Wolf and Badger

Wolf and Badger

Designer independent Wolf & Badger has relaunched its website in an attempt to become a destination for discovering new design talent.

The site includes a fresh layout and increased content on emerging designers.

The look of the site has been refreshed to feature drop-down navigation, a white background and a home page carousel. Functionality updates include the ability to view all product on one page and filter options on product pages, and are all intended to improve the user experience.

As part of the relaunch, Wolf & Badger is teaming up with brands that are not stocked in its two London stores but which it has started selling via the online platform. New online-only brands on the site include jewellery designer Lee Renée and scarf designer Sabina Savage.

Blue Inc aims to cash in on new payment system

Blue Inc

Blue Inc

Men’s young fashion chain Blue Inc has signed up with online payment provider UKash to offer shoppers the option of paying by cash online.

Customers can buy UKash codes in retail outlets (including shops, petrol stations and kiosks) and then use the 19-digit code provided to pay for product online. Blue Inc introduced the payment solution in an attempt to reduce the number of abandoned baskets at the online checkout.

Head of ecommerce Ajay Nassa said: “By adding a cash payment method to our website we are eliminating barriers for consumers who would otherwise need to visit our stores to pay with cash.”

Other retailers already offering UKash include Little Mistress and TJ Hughes.

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