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Gieves & Hawkes

Having gone transactional only this month, shirt retailer Gieves & Hawkes’ website missed out on the start of the pre-Christmas trading period but did manage to capitalise on the busiest online shopping day of the year – Cyber Monday on December 7.

Created by ecommerce design agency Pod1, the home page at www.gievesandhawkes.com has a number of stylish photos as well as links enabling customers to sign up for its newsletter and browse gift ideas.

However, the gift ideas channel, while handy to browse, has no filtering options and appears to mainly showcase accessories and bags.

Users can click on the home page images in order to view the look of a product in more detail with a zoom function, and there are links to other related items to “get the look”. 

The site contains a lot of information about the business and dedicates a page to explaining its bespoke tailoring services. There is also a made-to-measure section where the audience can book appointments in store.

While this is useful and the style of the site fits the brand, it has to be asked whether the transactional area of the site will be successful – do consumers feel comfortable purchasing high-end, bespoke items online?

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