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How do you like your tee?

Etailer Spreadshirt makes it simple for customers to personalise items, and also lets users sell their own designs.

Personalisation has become a key word when looking at how to enhance an online business. Retailers are investigating tailored home pages and personalised emails to give users a more customised view of their business and product. Etailer Spreadshirt believes it has taken this concept one step further by allowing customers to create their own product online.

The first section on the site is called ‘Create Your Own’. Customers can use the Spreadshirt technology to design a personalised item. The user chooses what to personalise from a selection of products that includes T-shirts, sweatshirts and even underwear. There is also a variety of accessories such as bags, badges and mugs.

Once an item has been chosen, users then decide which design they would like to use from a selection on the site. There are more than 100,000 different designs to choose from and more than one can be added to a product.

Users also have the option to add text or upload a photo to the product, and all elements of the design can be resized.

Spreadshirt also has a ‘Marketplace’ section. This area allows customers who may not want to design their own product to buy from ‘ready made’ designs already on the site, and also offers inspiration. For users to sell product online, they just need to sign up and become part of the site’s community. Brands and retailers can use the site in the same way so their customers can personalise branded and own-label product.

The site is clearly laid out and simple to use, and the step-by-step process means even technophobes will not be intimidated. The levels of customisation are vast and, although currently limited to graphic design, show how this process could be transferable to other sites. If personalisation is the next step for etailers, Spreadshirt has made a good start and the community element of the site means that news is travelling fast.

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